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Please could someone summarise these paragraphs to make it shorter. I will make it a best answer and i will answer your questions back to the fullest of my ability?PLEASE!! But Staggs may have made his most important statement about the company without saying a word, observers say. He sold 75,000 Disney shares for $1.9 million, or about $25.38 per share on average. The insider sales were the first at the company since September, when Staggs sold $2.6 million in shares through a selling plan he had adopted. Staggs now holds about 200,000 shares, and options for about 1.8 million shares. Together these holdings represent less than 1% of Disney's outstanding shares. Staggs' sales have tended to encounter falls in Disney's stock price, according to Thomson Reuters. The last 12 times Staggs has sold, shares have fallen about 8% in the following six months. Thomson rates Disney a three out of 10 in regards to insider opinion (measured by buying and selling), with 10 being the most obstinate. Jason Raznick, vice president at StreetInsider.com, says Staggs' sale is bad news for the company's stock. "I would not want to be a buyer of Disney when the CFO is selling such a large percentage of his holdings," Raznick wrote in an e-mailed response to questions. "If investors have enjoyed the recent run in Disney, I'd join the CFO and take some of my position off." Disney stock increased 12% after the company released better-than-expected second-quarter earnings after the market closed. ESPN helped support the company despite a difficult environment for advertising. The company's cable programming accounted for 75% of operating income, despite accounting for only 27% of revenue, according to Wunderlich Securities analysts who upgraded the company to Hold from Sell after the announcement. But the company has suffered from poor showings at the box office and weak DVD sales. And it had to offer large discounts to entice tourists to its theme parks, though attendance at the parks was low, per-capita spending was down 6% from the year before. Staggs has worked his way up the ranks at Disney since joining as a manager of strategic planning in 1990. He worked on the company's gain of Pixar and ABC and has focused on cutting costs as the economy has soured. "A number of them represent temporary measures in response to the downturn, but many of them are structural and, therefore, more permanent changes to our cost base," he said. Staggs signed a new contract in 2008 that included an "inducement" of 250,000 restricted stock units that vest in 2013. He earned $9.2 million in total compensation for 2008, including a $4.1 million bonus. One company benefit offered to Staggs and two other top executives has upset some shareholders. Disney has a Family Income Assurance Plan that entitles family members of executives who die to three years' worth of the executive's salary (though the family would get 75% and 50%, respectively, in the second and third year). Detractors call the plan a "golden coffin" -- a representative of the American Federation of State, County and Municipal Employees told shareholders at the company's annual meeting in March that "it's time to drive the nail into Disney's golden coffin."

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